Everything about Peacocks Retailer totally explained
Peacocks is a value fashion retailer based in the
United Kingdom. The chain is owned by
The Peacock Group plc and employs over 5,000 people. There are currently over 500
Peacocks stores in the
United Kingdom and more than 60 in 12 overseas countries. The firm focuses on being a value-for-money fashion retailer, selling clothing and footwear for men, women and children. It's stores range from large flagship high fashion stores to smaller, local everyday essential stores. Constantly expanding,
Peacocks is looking to open 30 new stores in
2008, the most recent was
Blackpool store which opened on
22 May,
2008. In
2007 they became one of the first value retailers to make their womenswear range available online at
www.peacocks.co.uk
.
History
Peacocks Penny Bazaar
Peacocks was founded in
Warrington in
1884 as a family run business. In true
Victorian style
Peacocks Penny Bazaar, as it was then known, sold anything and everything.
Over the years
Peacocks Penny Bazaar expanded, opened more stores and the ranges available changed to keep up with the times. It was kept a family business being handed down from father to son through generations of the Peacocks family.
Relocation and Expansion
In the
1940s the company relocated to
Cardiff, where its headquarters remain. This move had a profound effect on the development of the group; its growing network was concentrated in
South Wales and
Southern England for many years. In the early
1990s
Peacocks grew further and in
December 1999 the firm was floated on the
London Stock Exchange. The company delisted from the exchange on
1 February,
2006, again becoming privately owned.
In line with the increased demand for value-for-money fashion
Peacocks has begun to provide high fashion womenswear, menswear and childrenswear. High street stores have been revamped together with a steer towards prime locations. Recently
Peacocks chose to take a step into the unknown and made their womenswear range
available online.
The Store Today
Local and High Street Stores
Traditionally thought of as a low cost local store
Peacocks has many small stores offering everyday essential items. These essentials stores are favoured amongst the older generations who have been shopping at
Peacocks for many years. However, today
Peacocks has moved towards value-for-money, quality fashion. It has begun to open bigger high fashion stores with fashion-led decor in prime high street locations. These stores are popular amongst the younger generations providing key fashion pieces and value prices. This combination of smaller local stores and large high street stores allows
Peacocks to provide clothing for all their loyal customers regardless of age.
Peacocks Online
With a strong presence locally and on the high street
Peacocks' recently turned its attention to the
world wide web.
Concessions
Adhering to the idea of a one-stop-shop
Peacocks has many concessions with other brands. To date
Peacocks has concessions in more than 30
Woolworths, Co-Operative and
Somerfield stores around the
United Kingdom.
Peacocks of London
Branded as
Peacocks of London,
Peacocks has more than 60
franchise stores outside of the
United Kingdom in
Bahrain,
Cyprus,
Greece,
Kuwait,
Malta,
Russia,
Saudi Arabia,
Sestka,
Slovakia,
Turkey,
United Arab Emirates and
Ukraine.
Awards
Drapers
Drapers is one of the leading authorities in the UK fashion industry and the
Drapers Awards are the top industry awards, highly recognised both within the fashion and retail industries.
Peacocks is very proud of its success at The
Drapers Awards over the years. In 2005 the chain won Best Value Retailer, in 2006 it was awarded The Value Footwear Retailer of the Year. The award is a huge accolade for
Peacocks who have gone from strength to strength in their footwear offering with the winning combination of high fashion and affordability.
Peacocks' footwear is a natural extension of their core fashion clothing range and has proven to be the best value on the high street. More recently at The
Drapers Awards 2008
Peacocks once again won The Value Footwear Retailer of the Year. The award was in recognition of the fantastic fashion ranges, quality, choice and low prices in
Peacocks stores across the United Kingdom.
One to Watch
Peacocks are very proud to have scooped up the 2006 prize for 'one to watch' at the annual Comfort Prima High Street Fashion Awards. The Comfort Prima High Street Fashion Awards has established itself as the Oscars of the high street fashion industry, 2006's star studded event celebrated 17 awards voted by the Prima readers.
Flame of Hope
Peacocks finished an incredibly successful year in 2006 supporting
Cancer Research UK by winning the charity's
Flame of Hope award for Business Supporter of the Year. The award recognises the huge contribution
Peacocks has made to
Cancer Research UK through extensive in-store promotions, colleague fundraising, and incredible customer support.
Investors in People
Peacocks has been awarded with an
Investors in People accreditation and has an open, entrepreneurial and friendly culture. Senior managers are very visible and there's a deep-rooted passion in the company and the product. Development and progression are extremely important and there are always opportunities to progress.
Tim Bettley, managing director, worked his way up through buying to his current position and has been with the business for 12 years.
Multi-Site Campaign
Forming an Energy Saving Group with the support of the Board helped to kick start
Peacocks campaign, while regional briefings and training sessions were vital in rolling out the initiative to over 9,000 staff members at sites across the
United Kingdom. Themed weeks kept the momentum going, as well as improvements in the energy performance of lighting, air-conditioning and time clocks within the shop floors.
Peacocks regards the 100 days as just the beginning and has a number of further plans in the pipeline, including installing 100 Smart Meters across their sites so they can measure the impact of their work.
Charity
Cancer Research UK
"
Together we'll beat cancer"
Cancer Research UK is the world’s leading charity dedicated to research into the causes, treatment and prevention of cancer. Their vision is to conquer cancer through world-class research, aiming to control the disease within two generations.
Pink Day
Peacocks takes its responsibilities seriously and in
April 2005 began supporting
Cancer Research UK. In the three year partnership over £1million has been raised through many exciting initiatives and activities.
Peacocks hold an annual, company wide Pink Day, a day of fun to fundraise for a serious cause. On this day colleagues wear anything pink from t-shirts to fancy dress (the more inspired the better!). Homemade cakes are sold, raffles are held, massages, manicures and pedicures are on offer. All money raised on Pink Day goes to
Cancer Research UK. The Customer Services team regularly communicate news of
Cancer Research UK fundraising events to colleagues who are encouraged to take part in The
Race for Life and The Relay for Life.
Cancer Research UK Range
As well as colleages fundraising,
Peacocks also encourage customers to fundraise through a range of
Cancer Research UK products sold instore. From teddies to bras to wellies, all bear the
Cancer Research UK logo and all contribute towards
Peacocks' ongoing support in the fight of cancer.
Usually available instore from late Summer, the
Cancer Research UK range is extremely popular with
Peacocks customers. In the Summer of 2007 the
Peacocks ' Customer Services team received over 100 calls a day from customers wanting to get hold of the
Cancer Research UK wellies; within days of hitting the stores in the Autumn the wellies were sold out.
Ethical Trading
Peacocks has an
ethical sourcing policy which sets out a comprehensive list of requirements all business partners and suppliers must adhere to, including how they should deal with their own employees. The company recognise that in some countries there are legal and
cultural differences, which need to be taken into account but they do insist on all partners meeting
Peacocks' own set of requirements.
Further Information
Get more info on 'Peacocks Retailer'.
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